Getting Social Online

Social media is changing the way people communicate, consume media and interact with businesses. There is a unique opportunity for companies to connect one on one with their customers and potential clients. Josh provides an overview of the social media landscape: blogs, podcasts, wikis, etc. then show you how to effectively reach out to online communities.

Blogs, RSS, Wikis and Other Emerging Technologies and Their Effect on Public Relations

A introduction to blogs, wikis, and related technologies. The development of participatory journalism and the emerging battle between journalists v content providers & bloggers. Thoughts on how all these new technologies are changing the way public relations practitioners work.

Information Architecture: A Brief Overview

A seminar suitable for many professional associations. Seminar includes a brief history of information architecture and the fundamentals of this emerging profession. Audiences will learn how successful IA can impact their bottom-line.

User-Centered Design

What are the keys to an effective user-centered design? This seminar will de-construct the five major segments of design: Surface, Skeleton, Structure, Scope and Strategy. How do these segments interact to make or break your web site?

Content Management and Delivery

An overview of successful strategies and solutions for the management and delivery of content via the Internet. This 1-3 hour session introduces the fundamental aspects of content management and delivery, and reviews current solutions on the market. Specific case studies will be reviewed in a variety of market segments.

Web Development: Doing Your Homework

This 1-2 hour session is essential for any organization undergoing an initial web development or re-design project. The program reviews the steps necessary to successfully plan and execute your project. Topics include: requirements definition, defining content, user analysis, site taxonomy and selecting development partners.