Listening & Planning:

Assistance and training on the use of blog search tools along with RSS news readers to monitor current trends and issues within the blogosphere that are related to your organization. Identify the key blogs and bloggers within your industry. Develop contigency plans to deal with both positive and negative blog content regarding your organization.

Blog and RSS Technology Solutions:

Assistance with the selection of blogging platforms and related technologies. This includes RSS readers, monitoring tools, blogging software platforms such as TypePad, Moveable Type, Wordpress, etc.

Services include: software selection, installation, configuration, integration with existing web sites/branding and training on effectively utilizing the software.

Hyku also provides consulting on the interegation of RSS into existing applications and web solutions, such as press release distribution tools and online forums.

Blog Promotion:

Developing effective strategies to publicize your blog and gain RSS feed subscribers. Hyku also works with public relations and marketing firms to integrate your blog with existing campaigns and promotions, or to create new initiatives. An added benefit to an effective blog is increased Google Page Rank.

Blog Metrics:

Establishing tools and software to measure visitation, click-thrus and readership of blogs and RSS feeds. Review and analysis of blog and RSS statistics to measure blog effectiveness.