Commentary by blog and social media consultant Josh Hallett on the use of blogs for public relations, media, marketing, communication & branding and from time-to-time the unsolicited opinion.
A somewhat belated congratulations to Alex Hillman and the Philly co-working group. Alex recently signed the lease for Independents Hall a cool co-working initiative in Philadelphia. The local paper did a big piece on the launch of their space last week.
Alex Rudloff is testing the waters to see if a similar thing would fly in Orlando. (I guess you have to be named Alex to do this). Even though I'm not based in Orlando anymore I told Alex I'd support any space he launched.
Annie Heckenberger, the creative force behind the recent BlogPhildadelphia un-con has posted her recap, aptly titled: I'm Ready to Talk About BlogPhiladelphia.
The success of BlogPhiladelphia should be attributed to the people who participated. I still can't believe that 270 pre-registered and we had to turn people away. Even better, I am thrilled that more than 250 people showed up. The biggest measurement of success in my mind, is the community that was forged at the event. All of these people who knew "of" each other - or didn't - had the opportunity to meet in person and collaborate, share and learn.I echo many of Annie's thoughts. I've had a BlogPhilly recap post in draft for a while now and haven't pulled the trigger yet. Overall I think the event went great and it really puts the pressure on me for BlogOrlando :-)
One of the things that these 'local' events do is bring together a number of folks that have never met in person, that's the special thing.
In a session on city blogs, Joey Sweeney of Philebrity had a great quote when asked about the relationship with other blogs in the city.
It's like being in a band and playing gigs other with bands. Sometimes you become friends with another band and other times you wonder how the other band even got the gig.It's a great way of saying it in a direct and humorous way.
At BlogPhiladelphia, Emily King, editor on the Intelligent Travel blog for National Geographic Traveler Magazine said that each post on that blog is looked at by at least two researchers and a copy editor before it goes live.
Not really an 'immediate' publishing tool. I wonder how they deal with comments?
As a contrast, I'm sitting next to Benet Wilson who blogs for Aviation Week at Towers and Tarmacs. She says that no editor reviews her posts before they go online.
Update: During the Q&A, Emily said that the posting process normally takes a week.
I'm in Philly for the next two days for BlogPhiladelphia. I just did a brief overview of the unconference format to kick things off. No tools!
My photoset is here, the photo group is here.
I'm heading to the airport in a few minutes for a quick trip to Houston, TX for a PRSA event. After that I'm off to Philly for BlogPhiladelphia. Looking forward to seeing old friends such as Annie, Dave and David.
I'm hoping to type my iPhone review while I'm traveling today.
Annie Heckenberger just sent out the official announcement about BlogPhiladelphia which will be held on July 12-13, 2007 in Philadelphia of course.
Here are the details:
Greater Philadelphia Tourism Marketing Corporation (GPTMC) and uwishunu.com are pleased to announce the inaugural BLOGPHILADELPHIA.This two-day “unconference” will be open to bloggers and non-bloggers alike. There will be a few panels featuring leading tech pioneers spanning a wide spectrum of technology platforms and social media experience. We also plan to bring together a good cross-section of experts to lead break-out sessions covering various areas of social media: avatars, blogging/vlogging, mobile/sms technologies, online & mobile social networks, podcasting, PR in the world of CGM, virtual communities, community-edited news sites, social bookmarking, and of course, where and how marketing fits into all of this.
Whew! Overwhelmed yet?
Well, don’t be! As we all know – there are no established experts in this evolving field. That’s why the unconference format is a great opportunity to catch up with other like-minded individuals and innovators and swap intel.
And of course, while you’re here in Philly, we’ll getcha a cheesesteak and then run it off with a ceremonial Rocky-esque run up the steps of the Philadelphia Museum of Art. You better believe that’s going up on Blip.Tv and Youtube.com!
I've been working with Annie behind-the-scenes on this event for quite a while. Their plan was to model this after BlogOrlando, which BTW will be held on Sept 27-29 this year :-)
I'll be in Philly, will you? If I lived in the Northeast I'd probably hop on the train to head down, but a train trip from Orlando to Philly would be an adventure in itself.
e-mail: josh@hyku.com
skype: jrhallett
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