I have compiled a list of links and resources for a presentation I did for the Florida Public Relations Association. The topic: Emerging Technology and Trends: Their Effect on Public Relations.

If you have any comments or questions I encourage you to post them below.

A copy of the presentation can be found here.

Books

Cluetrain Manifesto - this is an essential read
by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
http://www.cluetrain.com/book/

Good Reads

Robert Scoble's Blog Manifest
http://radio.weblogs.com/0001011/2003/02/26.html#a2357

Corporate Bloggin - by Robert Scoble
http://radio.weblogs.com/0001011/2004/02/15.html#a6526

Cluetrain Manifesto - 95 Theses
http://www.cluetrain.com/book/95-theses.html

Steve Rubel's Micropersuasion
http://steverubel.typepad.com/micropersuasion/

How the Internet Invented Howard Dean
http://www.wired.com/wired/archive/12.01/dean.html

Page 4 of the article has an interesting reading list
http://www.wired.com/wired/archive/12.01/dean.html?pg=4

Blogging Software

Movable Type – server based content/blog manager
http://www.movabletype.org/

TypePad – web-based blog tool
http://www.typepad.com/

Blogger – web-based blog tool
http://www.blogger.com/

iBlog (Mac OS)
http://www.lifli.com/Products/iBlog/main.htm

RSS News Readers

NewsYouCanUse (Mac OS)
http://autostylus.com/newsyoucanuse/

Yahoo's list of RSS Readers
http://dir.yahoo.com/

RSS Tools

Feedster - search RSS feeds
http://www.feedster.com/

Technorati - review links to blogs
http://www.technorati.com/

PR RSS Feeds

Blogdigger - aggregates headlines from 35 PR weblogs
http://www.blogdigger.com/groups/groups.jsp?id=85

Rollup - Aggregates headlines from 30 PR weblogs
http://www.rollup.org/rollup/rollup.php?id=41

Wikis

Wikipedia
http://www.wikipedia.org

The New PR Wiki
http://www.thenewpr.com/wiki/pmwiki.php

Other Links, Resources & White Papers

RSS and Weblogs in Public Relations
http://www.socialtext.net/

PR Week: Gadget blogs gain in popularity and corporate PR begins to take notice
http://www.prweek.com/news/news_story_free.cfm?ID=207616&site=3

PR Ethics in Participatory Journalism
http://steverubel.typepad.com/micropersuasion/2004/05/pr_ethics_in_th.html

Marketing and Blogs: What Works - James Horton
http://www.online-pr.com/Holding/MarketingandBlogs-WhatWorks.pdf

We Media: How audiences are shaping the future of news and information - Written by Shayne Bowman and Chris Willis, edited by J.D. Lasica, 200
http://www.hypergene.net/wemedia/download/we_media.pdf

Usability & Search Tools

My recent FPRA White Paper
http://hyku.com/downloads/WPFeb04.pdf

Alder Consultings Search Review
http://www.alderconsulting.com/searches.html

Spreadsheet Comparison of Search Tools
http://www.alderconsulting.com/searchcomparison.xls